Responsive Data and List Sourcing: Gunderson Direct is data agnostic and will leverage their vast network of data providers to ensure you are mailing to the right audience for your product or service.

Creative Thought Leadership: They deliver creative that gets response while also supporting your brand and aiding awareness.

Strategic Expertise: Years of experience allows them to put together winning programs that hedge for success.

Gunderson Direct offers clients a full-service, turn-key direct mail solution, or a la carte services including: Gunderson Direct goes beyond offering top notch direct mail services – they offer a strategic partnership to help you continuously iterate and improve your campaigns. Having been in the direct mail business for over 18 years (with over 1.5 billion pieces of mail sent), they know a quite a bit about making mail work for clients across America (and internationally). To get started call (817) 336-5551 or contact us.Mail with confidence when you work with Gunderson Direct. You can trust us to give the best service at competitive prices. We can support you with mailing lists, design, printing, fulfillment, mailing, variable data, tracking and more! Our experts have been helping Fort Worth companies with their printing, direct mail and promotional item needs for over 30 years. Is your business ready for a B2B direct mail campaign? Choose Brumley Printing as your marketing partner. Isn’t it time to get started on your B2B direct mail campaign? Plus, with purchased mailing lists, internal CRM lists, or a combination of both, your message will get delivered to your target audience. You will build brand awareness and reach potential clients you may not have found otherwise. In summary, adding B2B direct mail to your marketing arsenal is a smart business strategy. Regardless of the presentation, don’t forget to remind the recipient of the benefits of doing business with your company.īrumley Printing Knows Marketing in Fort Worth. You will certainly stand out with a personalized, hand written note on customized notecards with your logo. Or get creative and send packages with unique, branded promotional items. This strategy includes CTAs for appointments, a gift when stopping by a booth, or special offers for purchasing products and services.ī2B direct mail campaigns can be a simple postcard, brochure, catalog, or other printed material.

Convert Leads to Purchases – Once brand awareness and recognition is established, it’s time to use direct mail to convert prospects into opportunities.

Did someone visit your website? Did you get a referral from a satisfied client? Personalize your direct mail pieces to get an even better response.

Distribution – Send B2B direct mail to prospects you meet at tradeshows, networking events, sales calls, etc.Focus on the benefits of your products and services and include emotional content emphasizing how you can help their business goals. Introduce your company to your target audience with informational copy that shows your expertise and credentials. Content – Build awareness of your company brand.But what strategies make sense for B2B direct mail campaigns? Here are some ideas to get your direct mail campaign on point with every step in your funnel. Partner with Brumley Printing for B2B Direct Mail! Call (817) 336-5551Īs you can see, direct mail is a useful marketing tool to help your company reach financial and production goals. Technologies, including mailing lists, QR codes, printing on demand, variable data and personalization, have become more accessible and affordable.While many emails are never opened, direct mail has 79% engagement.Response to B2B direct mail is 37% higher than email.When combined with digital marketing, the success of B2B direct mail increases an additional 28-45% depending on the source.They are shifting away from completely digital and online strategies. More millennials and Gen Zs are in business decision-making decisions than ever before.Direct mail helps bring traffic to your website.Given the physical nature of direct mail, pieces can be saved, displayed and referred to again and again.

Potential clients are becoming fatigued by digital ads.Digital marketing costs are increasing, so the ROI of direct mail campaigns is more attractive.We strongly believe that just like B2C services and products, companies seeking business clients reap rewards from B2B direct mail marketing.įirst, we’ll review some of the biggest benefits of direct mail, and why a B2B direct mail campaign makes good sense. But is direct mail only a tool for attracting consumers to your business? Should direct mail campaigns only be for B2C? At Brumley Printing, we answer those questions with an emphatic “NO”. In previous blog articles, we have praised direct mail as an effective marketing strategy for reaching consumers.

B2b direct mail